Mariam Chahrour – Senior Director of Marketing & Communications

Mariam Chahrour – Senior Director of Marketing & Communications | PR & Brand Strategy Leader

A strategic communications leader with over 15 years of experience across public relations, corporate communications, and marketing, Mariam Chahrour has led transformative initiatives across government, culture, real estate, FMCG, and corporate sectors. Her work consistently elevates brand visibility, strengthens stakeholder relationships, and delivers high-impact campaigns that align communication strategy with measurable institutional and commercial growth.

Throughout her career, Mariam has played a central role in shaping national cultural narratives in alignment with Saudi Arabia’s Vision 2030, working closely with the Ministry of Culture and its affiliated commissions. She led communications for landmark cultural milestones, including the launch of “Zarqaa Al Yamama” — the first Saudi opera performed in Arabic — in collaboration with the Theater Commission, marking a historic moment in the Kingdom’s performing arts landscape. She also supported the execution and promotion of major international cultural platforms such as the International Jazz Festival with the Music Commission, reinforcing Saudi Arabia’s growing global cultural presence.

Her portfolio includes high-impact work with leading entities such as Cenomi Group, the Royal Commission for AlUla, Microsoft, and key cultural institutions under the Ministry of Culture. From national event launches to large-scale brand transformations, she has built compelling narratives that resonate locally and internationally, securing broad media coverage and strategic stakeholder engagement.

As Senior Director of Marketing & Communications at Four Directions, she oversees brand development, PR, digital strategy, and customer experience, positioning the company as a culturally grounded, future-ready real estate leader. Known for her collaborative leadership style, crisis communication expertise, and ability to translate national vision into powerful storytelling, Mariam continues to shape brands that inspire trust, engagement, and long-term impact.

Connect with Mariam Chahrour to explore strategic communications, cultural branding, and transformative marketing initiatives.