Engy El Maghraby – Vice President of Marketing

Engy El Maghraby – Vice President of Marketing, Beyti An Almarai Subsidiary, FMCG & Brand Growth Leadership

Engy El Maghraby is a senior marketing executive with more than two decades of experience leading brand growth, innovation, and commercial transformation across fast-moving consumer goods environments. Currently operating at executive leadership level, she brings deep expertise in marketing strategy, brand development, category management, and profitability management, with a strong ability to translate consumer insight into sustainable business impact.

Her professional journey spans regional and global FMCG settings, where she has led end-to-end brand portfolios, dairy and category businesses, and shopper and customer marketing agendas. Engy has consistently driven market development through consumer education, innovation management, in-market activation, segmentation, competitive analysis, and channel and trade marketing strategies. Known for her ability to lead cross-functional teams, she aligns marketing, sales, operations and finance functions to unlock growth, optimize portfolios, and strengthen brand equity in highly competitive markets.

Beyond commercial execution, Engy is recognized as a people-centric leader committed to talent development and capability building. Her leadership philosophy centers on building empowered teams, fostering innovation cultures, and delivering disciplined business planning that balances creativity with commercial rigor. She brings a holistic perspective that connects consumers, customers, brands, and long-term business sustainability.

Connect with Engy El Maghraby to explore marketing leadership, brand transformation, FMCG growth strategies, and innovation-driven market development.